The Burned-out Bloggers Guide to PR (Lexington, 2014)

I must annoy a lot of reports. That’s ok, looks like everyone else is too.

Kincaid goes into his time as a reporter and delves into the do’s and don’ts of seeking press coverage. Well, according to him at least.

Always keep in mind we’re all human and relationships matter.

 

Getting Things Done: The Art of Stress-free Productivity (New York: Penguin Books, 2015)

I looked into OmniFocus, an app to help with productivity and keeping your thoughts and activities organized.

Researching the application I kept coming across “GTD.” Not knowing what it was, I looked into it as well.

Getting Things Done is about getting all those tasks, activities, to-dos, anything you feel you need to get done all on paper, or into OmniFocus in my case. Before you lose your thought, get it down.

It’s a method that tries to move you from thinking on the “what” to the “how.”

Once your thought is logged, you don’t have to remember to do it, the system will take care of that, now your energy can be focused on getting it done or thinking through the process to most effectively complete it.

Remote: Office Not Required (New York: Crown Business, 2013)

An interesting read on the growing popularity of remote working.

With today’s technology it isn’t as great of a need to have workers in the same room, building, or even city. Collaboration can take place across borders and oceans.

Instead, companies have the opportunity to search out the best talent regardless of where they reside and employees have the option of being where they are most comfortable, happy, and productive.

The Year Without Pants: WordPress.com and the future of work (San Francisco: Jossey-Bass, 2013)

Spontaneous order provides “a more efficient allocation of societal resources than any design could achieve.” F.A. Hayek

I forgot when I added this book to my reading list but I’m guessing it was during a conversation with the great folks over at Buffer.

I have a fascination for technology and all things based in the web and for companies that don’t subscribe to the normal corporate top-down structures.

Automattic fits each of those.

You could say Matt Mullenweg is the founder of WordPress. But you’d be closer saying Mullenweg was the conductor of a symphony of programmers that created WordPress.

Dreamland: The True Tale of America’s Opiate Epidemic (New York: Bloomsbury Press, 2015)

Nobody can do it on their own but no drug dealer, nor cartel, can stand against families, schools, churches, and communities united together.”

I believe I had heard mentions of this book on the floor of the Missouri Senate from Senator Rob Schaaf. It wasn’t until I listened to an interview that I felt compelled to purchase the book and read it for myself.

Driving home from a meeting in Kansas City I was catching up on my podcast listening. While traversing the curves of Highway 87, Russ Roberts introduced Sam Quinones on Econtalk. I felt the interview with Dreamland’s author was so intriguing I immediately bought the book on Amazon the moment I arrived home.

I was not disappointed when I opened the cover.

A Hobbit, a Wardrobe, and a Great War (Nelson Books, 2015)

I heard of Joseph Loconte’s recent book on an Art of Manliness podcast interview with Brett McKay.

Loconte puts together the influences J.R.R. Tolkien and C.S. Lewis had in their writings. Through the cultures at play in society before and after the war and their service at the frontline in World War I. He even delves into the relationship both men forged after the war.

Hug Your Haters – How to Embrace Complaints and Keep Your Customers (New York: Portfolio / Penguin, 2016)

Could it be that easy to make more money in your business? All I have to do is keep more customers?

Yes.

Tweet: “On a logical level, it really is the baseline for every business: making customers happy.” — @jaybaer

In 1990, Harvard Review published a study showing a five percent increase in retention could boost your profits between twenty-five to eighty-five percent.

This concept is well known.

Many of us continue to struggle with this idea, and if you do too, I recommend a Jay Baer’s latest work, Hug Your Haters.

Tweet: “Advertising is a tax paid when you’re poor at retaining your current customers.” — @jaybaer

In Hug Your Haters, Jay outlines the changes occurring in the customer service industry, the role the internet and social media now play, and what your business needs to do to keep up. Better yet, with his research, Jay gives the insight to excel at service, giving you what you need to know to become a trendsetter yourself.