A Hobbit, a Wardrobe, and a Great War (Nelson Books, 2015)

I heard of Joseph Loconte’s recent book on an Art of Manliness podcast interview with Brett McKay.

Loconte puts together the influences J.R.R. Tolkien and C.S. Lewis had in their writings. Through the cultures at play in society before and after the war and their service at the frontline in World War I. He even delves into the relationship both men forged after the war.

Hug Your Haters – How to Embrace Complaints and Keep Your Customers (New York: Portfolio / Penguin, 2016)

Could it be that easy to make more money in your business? All I have to do is keep more customers?

Yes.

Tweet: “On a logical level, it really is the baseline for every business: making customers happy.” — @jaybaer

In 1990, Harvard Review published a study showing a five percent increase in retention could boost your profits between twenty-five to eighty-five percent.

This concept is well known.

Many of us continue to struggle with this idea, and if you do too, I recommend a Jay Baer’s latest work, Hug Your Haters.

Tweet: “Advertising is a tax paid when you’re poor at retaining your current customers.” — @jaybaer

In Hug Your Haters, Jay outlines the changes occurring in the customer service industry, the role the internet and social media now play, and what your business needs to do to keep up. Better yet, with his research, Jay gives the insight to excel at service, giving you what you need to know to become a trendsetter yourself.